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Cincinnati, OH -The Motz Group and its sister company, USGreentech, announce a brand refresh, including a new visual identity, redesigned logo, and updated website under the banner Motz.
The intention behind this brand refresh is focused on creating a powerful brand identity that represents the strong work ethic and competencies of the organization’s employee-owners. This refresh will leverage the company’s purpose to move people to better lives by providing customers access to Motz’s large portfolio of proven products and services, as well as decades of experience and industry expertise.
Motz CEO, Zach Burns explains, “As an Employee-Owned, Certified Evergreen company celebrating our 45th anniversary, we felt it was important to have one brand that communicates both our legacy and our strong future. We want our customers to know we are reliable partners who have the customers’ best interests in mind. Our team is here to support our customers before, during, and after each project.”
The new name and updated look will create more opportunities for support and clarity around what Motz offers as a company. Under this brand refresh, Motz customers will easily recognize all the service options offered under one roof; from Motz’s sports field construction services, top-of-the-line synthetic turf and infills, track and field maintenance, and more.
This is the first refresh of The Motz Group logo in 25 years. Motz is a nickname customers have used for The Motz Group, which made this brand transition the right fit for this next stage of its legacy. The new modern look emphasizes the vitality, lifespan, and strength of the Motz culture, team, and customers with a vibrant color palette.
At Motz, performance isn’t a promise, performance is built. Motz works relentlessly as a team to bring all the elements of championship quality, consistency, innovation, and reliable service together. Keeping the long view in mind, Motz looks forward to the next 50+ years of building incredible, strong-performing lives together with their customers and community.
Founded in 1977 and serving the high-performance natural and synthetic turf markets, Motz is one of the world’s most recognized and highly respected turf system specialists. This employee-owned company celebrates 45+ years in the industry and proudly stands behind its products and services to ensure long-lasting, prosperous relationships with its valued customer base. Motz’s business is built on the promise of delivering the best experience to its customers and aspires to continuously drive the industry forward and make an impact on the customers and communities they proudly serve.
Motz provides natural grass and artificial turf products, design assistance, installation, and construction for sports fields, commercial real estate, track and field, and community recreational facilities. Motz focuses on providing advanced turf and natural grass solutions to the industry as well as a personalized field consultant to support customers along the process.
Motz established a maintenance division, Motz365, to serve field customers with regular cleaning and care. Motz leveled up their artificial turf services by providing Envirofill and Safeshell, an innovative line-up of specialized infill for synthetic grass applications around the world.
Motz revamped the natural grass market again by creating a high-performance natural grass rootzone management system called AirPAT to provide grounds managers the tools they need to chase perfection and control Mother Nature. Motz took their innovation to the next level by creating Eclipse, Motz hybrid turf and natural grass field, to improve the sports field experience for athletes.
Motz has been building performance into everything they sell and will continue to redefine the industry experience with their services and products.