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Adam Coleman Appointed to the Synthetic Turf Council Board of Directors
The Motz Group’s commitment to shaping the future of synthetic turf continues with the appointment of Adam Coleman, Vice President of Marketing & Innovation, to the Board of Directors for the Synthetic Turf Council (STC). As the industry’s leading organization driving education, advocacy, and sustainable growth, the STC plays a pivotal role in the advancement of synthetic turf — a mission Adam is passionate about carrying forward.
For more than 20 years, Motz has held a continued presence on the STC board, reinforcing our dedication to giving back to the industry that has shaped our company and customers. Serving in these roles is an opportunity not only to contribute to meaningful conversations but also to help guide the direction of the turf industry as it continues to grow and evolve.
Adam brings a well-rounded perspective to the board, from his experience with Motz that covers expertise across a wide spectrum of the turf industry:
- Field construction – both synthetic and natural grass
- Turf products – including Envirofill, Safeshell, and SmoothPlay
- Field removal and recycling – including TRS equipment and zero waste program
- Maintenance services – through our Motz365 division
The work of Motz spans sports and landscape markets, providing us with insights into a wide range of customer needs and challenges. As a privately owned and 100% Employee-Owned company, Motz approaches every project with a people-first and long-term vision. This commitment to innovation and evolution helps ensure we’re always adapting to meet our customers where they are.
With a background in marketing and innovation, Adam is well positioned to help the turf industry tell its story, especially the positive impact synthetic turf can have on communities, athletic programs, and green infrastructure. His focus will be on amplifying the benefits of synthetic turf while also supporting the industry’s ongoing efforts in sustainability, innovation, and advocacy.
In addition to his new role, Adam also serves as Co-Chair of the STC Advocacy & Sustainability Committee, where he has worked to advance conversations around responsible growth and long-term stewardship of the turf industry.
"I deeply value the relationships I've built through the STC over the years. It's more than a trade group - it's a community of peers, partners, and even competitors who come together to move the industry forward. That kind of unity is rare and it's something I'm proud to be a part of."
Looking Ahead
Adam’s appointment continues a legacy of Motz service within the STC and reflects our purpose of moving people to better lives. By sharing our unique perspective, helping guide industry priorities, and contributing to the conversation around the role of synthetic turf, Motz remains committed to shaping fields and products that leave a lasting impact on communities everywhere.
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